MarketingProfs Virtual Seminars — online
Got a large, complex, database-driven website? Then you’re in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That’s because a large site has so much of what the engines love - content!
In this MarketingProfs seminar, you will gain best practices, invaluable tactics (such as “thin slicing”) and quick-hit tips and tricks. And you’ll discover what to avoid. All with real-world examples from major websites - both commercial and non-commercial.
- How to expand into countless keyword markets
- How to get many more pages indexed
- How to optimize your HTML templates and CSS to make those pages “sing” to the search engines
- How to pass your PageRank much more effectively through your site
- How to build deep links to internal pages, not just to your home page
- How to measure success using new (and little-known!) metrics and KPIs
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Chris Smith, Lead Search Strategist, Netconcepts
Video:
The first video seen below is the original 90-minute webinar featuring Stephan Spencer and Chris Smith. (The Quicktime file is 112 MB)
The second video is the Q&A section of the webinar, which was so long we did it as a separate recording, lasting 105 minutes. (The Quicktime file is 205 MB)
SEO for Really Big Websites [90:05m]:
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SEO for Really Big Websites Q & A [106:12m]:
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Filed under: Screencasts Seminars SEO Webinars
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Newspaper Association of America Webinar — online
Do you know how to include keywords in headlines and articles to ensure your Web page receives high rankings in search engines? Do you understand how accurately tagging content translates into greater Web exposure and more readers?
Concepts shared in this one-hour training format will benefit executives from small to large-sized newspapers seeking to learn more about search engine optimization.
Learn guided instructions on how to incorporate the concepts of SEO to make the most of your Web site.
Speakers:
Stephan Spencer, Netconcepts
Steven Evatt, The Houston Chronicle’s Chron.com
Filed under: Seminars SEO
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AMA Hot Topic: Search Engine Marketing — Chicago, IL
It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?
This session will provide a critical overview of…
- Search engine market share
- Eye tracking studies and searcher behavior
- Trends
- Imminent innovations
- Keyword research tools
- and much more
Speaker:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Seminars SEO
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AMA Hot Topic: Search Engine Marketing — Chicago, IL
The bedrock of website optimization is its content, and presenting that content in an advantageous manner to search engines in order to better draw referral traffic. In addition, the manner in which content is linked internally within a site can influence its rankings and define whether that content will be indexed and findable through search engines such as Google, Yahoo!, and MSN. This session will cover some basic points about optimizing a site’s content, illustrated by a few real-world examples from a major commercial website.
Filed under: Seminars SEO
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AMA Hot Topic: Search Engine Marketing — Chicago, IL
Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.
You will learn:
- Google’s PageRank scores: red herring or useful metric?
- What makes a link valuable or not
- Creative strategies for building link-worthy content
- What works when approaching webmasters with link requests
- Pitfalls to avoid if buying or bartering links
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Link Building Seminars SEO
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Search Engine Bootcamp — Auckland, New Zealand
Link building is fast becoming one of the best ways to promote your site, find out how to master the basics & get you linking strategy up & running, great overview here.
Speaker:
Jacqui Jones, Natural Search Marketing Consultant, Netconcepts
Filed under: Link Building Seminars SEO
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As an online retailer, you are probably already aware of the power behind product reviews. In this article, Patricia Fusco, lead strategist for Netconcepts, launches the discussion by explaining the difference between ethical and “artificial” product reviews. Having a clear understanding of what a “good” product review entails, allows you to strengthen a product page’s development in order for it to be good for search and great for users.
Read this article about product reviews here, and learn how to take control over your product sales through review management and product level search engine optimization.
Filed under: Articles Ecommerce SEO
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